Corporate identity materials are critical to establishing a clear brand for any organization. In this article we will explore one process for developing a complete brand from scratch and the resulting corporate identity materials. The “brand” concept revolves around a simple theory – humans create categories
Black, red, orange…enter the color spectrum and into focus. Though there is nothing more satisfying than watching film develop in the dark room, most of us in the digital age simply press the play button and hold up the camera to examine the image in
How to think outside the box and come up with original logo designs for clients Designing logos is a really inventive way to make a living, or at least a partial living if you’re a wide ranging graphic designer. Each design is different and the