Tara Hornor
Using Repetition for Logo Design in Illustrator CS5
Repetition is a fundamental concept in the design world. Whether repetition is part of “harmony” or “visual echo” or just plain common sense — intentionally integrating repetition into logo design works. Do you need more reasons?
Developing Corporate Identity Materials
Corporate identity materials are critical to establishing a clear brand for any organization. In this article we will explore one process for developing a complete brand from scratch and the resulting corporate identity materials. The “brand” concept revolves around a simple theory – humans create categories because we have too much to try to remember.