5 Tips To Design The Perfect Landing Page

First impressions last.

Most people get to websites through landing pages. A landing page is a great place to make a first impression. In fact, 64% of marketers agree that it’s the best way to test value proposition.

Do it right and you gain a new customer. Do it wrong and you lose potential business.

What Is A Landing Page?

A landing page or a lead capture page is a single web page that appears in response to clicking on a search result or online advertisement. It is often used as a marketing tool to gather information and inspire a particular call-to-action (or CTA).

As a marketer, your job is to present your customers with an offer. A great offer obviously generates more customers. The goal of a landing page should always be to solicit a particular action (subscribe, donate, purchase, etc.) from each visitor.

The average conversion rate for a B2B landing page is 13.28%, while the average for B2C is 9.87%. This means that it really takes a lot of traffic to gain customers.

Types Of Landing Pages

Landing pages come in two general types: Click Through and Lead Generation.

A Click Through page is used to warm up visitors for a CTA–like an online equivalent of sales talk. Take your customers to the CTA right away and they might be put off. Click Through pages allow your message to marinate, thereby generating better engagement. These are used by ecommerce sites as a buffer to the shopping cart or registration pages.

A Lead Generation page, on the other hand, is used to solicit information in exchange for a product such as an eBook, free webinar, a free trial, or even a physical gift. This is a way for businesses to get one foot in the door and build rapport with a potential customer.

1. Hurry Up!

Over 40% of Internet users are only willing to wait three seconds before closing a page. Make sure your landing pages load in less than three seconds so your visitors don’t get distracted.

Improve your site’s speed and performance using automation tools. The faster your page loads, the more likely you’ll be able to convert your visitors.

2. Grab Life By The Headlines

Capture people’s attention using creative and catchy headlines. 90% of visitors who read headlines also read the CTA. Craft an eye catching headline to convert more customers.

Studies show that specific headlines (e.g. How I Earned $572 With Only $55) are far more effective than vague ones. Your headline should be able to capture attention in one glance.

3. List It Down

Lists generate a lot of traffic for a reason. A numbered headline like 5 Tips To Design The Perfect Landing Page (shameless plug alert!) tells your visitors exactly what to expect even before they read the page. What is more, lists are far easier to read through than full-blown articles so you’ll be getting more information across.

4. Actions Speak Louder Than Words

Don’t bombard your customers with distracting words. All your content should point towards your CTAs. The more direct to the point you are, the more likely you’ll be able to gain customers.

5. Ace That Test

How do you know if your landing page works? Test it, of course.

Test coverage tools give you an accurate picture of your page’s effectiveness even before it goes live. Using testing software, you can optimize your site for both mobile and desktop.

The more landing pages you have, the higher the likelihood of drawing in traffic. Companies with 40 or more landing pages get twelve times as much traffic as those with 5 or less. Gain more customers by setting up high-quality landing pages on your website!